How important is customer service, really?

How important is customer service, really?

We’ve all heard of how important customer service is from companies like Zappos and Nordstrom. But is customer service really that important to your company’s success?  

Is Customer Service All That Important?

We always discuss the need for great customer service in order for your business to thrive, but does it really matter? Is customer service that important?

All signs point to a big, fat yes.

Research has proven that not only does positive customer service help ensure return consumers, but a negative interaction can be detrimental to future business. 91% of unhappy customers who are non-complainers simply leave (ThinkJar) and interestingly, 55% of consumers are willing to pay more for a ‘guaranteed’ good experience. These are powerful statistics, but what exactly creates a positive, or negative, customer experience?

Customer experiences are defined and molded by each touch point with your company. Did the customer visit your website? Speak to a representative? Interact with your brand in some way? All of these connections should be indisputably positive; allowing your consumer to leave the experience feeling happy and satisfied.

Focus on Two [Free!] Skills

When it comes to improving the customer service experience with your company, there are two skills every team should focus on: communication and attitude. The best part about this improvement plan is: it’s completely free! No training necessary, no fancy customer service expert needed. Sit down with your reps and collaborate on an effective and positive approach to happy attitudes and clear communication of company values and goals with customers.

Testimonials are the Best Proof

There are dozens of methods for surveying and testing customer service interaction, but what better way to discover the effects of a customer’s experience with a company than through a testimonial?

At SpeakSpace, we pride ourselves on phenomenal customer service. We have confidence in the quality of our products and services, and our dedication shows. We boast many positive reviews and customer testimonials sharing positive experiences with our customer service department, and this is what separates us from other conference call companies.

Experience our infectiously positive customer service and see why consumer loyalty remains our number one priority at SpeakSpace!

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